Saturday, August 6th, 2016
As the ‘new’ redeveloped Ashton Gate Stadium opens for the 2016/17 season, the West Country’s favourite beer is back!
Football and rugby fans will be able to enjoy Butcombe’s finest ales in their very own Butcombe Real Ale Bar, as well as in the concourses and concessions at the stadium.
Bristol Sport chief executive Andrew Billingham said: “Butcombe have been a partner since day one of this redevelopment and it is great that they’ve joined us on our journey to transform the fans experience on matchday.
“With City kicking off this weekend for the 2016/17 Sky Bet Championship and Bristol Rugby returning to the Premiership in September it promises to be an exciting season ahead.”
Fans will be able to try a number of Butcombe’s with a seasonal guest ale programme running throughout the year.
Managing director, Geraint Williams said: “It’s great to see how Ashton Gate has been transformed by the development. For us, everything revolves around our beer, and to be able to share this with the fans from our own Real Ale Bar on site is fantastic. Our brewery is just over ten miles from the stadium so it seems natural that as one of the West Country’s most popular beers that fans are able to enjoy it in their local stadium.”
Ashton Gate Stadium is about to complete a two-year £45m rebuild which will see it transformed into a 27,000-seater stadium with an interlinking horse-shoe shaped concourse encompassing three of the four main stands.